AI-Native Promotion Software

PromoSmart®

Only With Impact Analytics

Many retailers repeat last year's promotions and learn only after an event closes whether the offer protected margin or simply gave away discounts. AI-native PromoSmart forecasts every promotion structure, establishes margin-aware targets, and, through autonomous orchestration, keeps every promotion aligned with pricing, inventory, and markdown strategies before the promotional calendar is finalized.

Trusted by Market-Leading Global Brands

What is PromoSmart®

AI-Native Promotion Planning

PromoSmart is AI-native promotion planning software built for autonomous retail operations. It evaluates every promotion on identical scope, measures expected revenue and margin outcomes, and ranks promotion mechanics by the incremental value they create. Through autonomous orchestration, the AI promotion agent continuously aligns promotions with pricing, inventory, and markdown decisions.

Costly Repeats Caught Early

PromoSmart carries forward the events costing margin last season and flags the moment your calendar lines up the same offer in the same category again, while there is still room to change it.

Scenario Testing

Percentage discounts, dollar discounts, basket thresholds, and buy-X-get-Y promotions are modeled on identical scope, allowing teams to compare promotion mechanics on equal footing.

Integrated Planning

Marketing, merchandising, and planning teams operate from one shared promotion calendar, coordinating events with pricing and inventory strategies across the season.

Workflow Automation

Approval workflows run automatically, and every promotion arrives already reconciled against pricing, markdown, and inventory decisions.

Every Promotion Priced, Tested, and Ranked Before You Commit

PromoSmart forecasts every promotion, ranks each offer by its expected margin impact, and distinguishes genuine incremental sales from demand pulled forward after an event closes. Iris works alongside planners to explain the outcome, recommend the next offer, and stage changes for approval while keeping every promotion synchronized with pricing, inventory, and markdown strategies.

End-to-End Promotion Visibility

Surfaces live sales, units, and margin on every running promotion in a single view.

Location-Based Planning

Calibrates offer depth and timing to local demand and cross-channel price signals in every market.

Target-Based Optimization

Drives every offer recommendation from your revenue, margin, and clearance targets.

Planner-Controlled Decisions

Layers planner judgment over any recommendation, with the same audit trail as an automated decision.

Performance & Lift Analysis

Separates true incremental gain from sales pulled forward and demand borrowed from nearby categories.

A Promotion Isn't Successful Because Sales Increased

Real promotional performance separates incremental demand from sales pulled forward, demand borrowed from neighboring categories, and discounts that simply subsidized purchases that would have happened anyway.
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Only with Impact Analytics does the AI promotion agent evaluate promotions against the complete retail plan, measuring what an event truly contributed before recommending the next one.

Iris compares every promotion side by side, identifies the offers protecting margin, and explains what actually drove performance so the next event starts with evidence instead of assumptions.

Tests every mechanic before you commit a dollar
Flags the offer that's bleeding margin
Splits real lift from sales you'd have made anyway
Tells you what to repeat, and what to drop

Promotion Planning Solutions for Every Industry

Every retail segment carries its own margin pressure and promotional risk. PromoSmart calibrates promotion decisions to the category, channel, and customer dynamics through AI-native planning and autonomous orchestration with Iris.

PromoSmart evaluates promotion performance immediately after an event closes, measuring results alongside the pricing and markdown decisions that influenced them so future promotions are built on a complete understanding of what worked.

PromoSmart calibrates offer depth and timing by style, size, and channel, clearing seasonal inventory on schedule while protecting the margin blanket discounting gives away.

Person holding a beige ankle boot in a shoe store with a graphic overlay showing a 40-50% reduction in promo planning.

PromoSmart measures baseline and incremental lift across every retailer and channel, coordinating trade spend against live inventory and pricing signals, so teams fund the volume genuinely gained and stop subsidizing demand already on its way.

Person holding a shopping basket with personal care products, overlaid with text showing 10-15% reduction in margin-dilutive promo spend.

Get Started

Set the Rules and Let Iris Run the Promotion Calendar

PromoSmart connects to your existing systems and builds from there, coordinating promotion decisions with the pricing and inventory plan running alongside it from day one.

Build

PromoSmart ingests your promotional history, discount levels, and lift results, grounding every recommendation in what your own events have proven, while your team defines the margin floors, allowed mechanics, and event windows it works inside.

Deploy

Offers move through automated multi-level approval with every recommendation already reconciled against live pricing and inventory positions, so planners approve a promotion already thought through.

Monitor

PromoSmart evaluates in-flight and closed promotions continuously, reading baseline volume, incremental gain, and pull-forward effects, so accuracy improves event over event and every offer holds against the plan around it.

Build

Deploy

Offers move through automated multi-level approval with every recommendation already reconciled against live pricing and inventory positions, so planners approve a promotion already thought through.

Monitor

See what happens to margin when every promotion earns its place on the plan.

PromoSmart helps retailers improve promotional margin, reduce spending on discounts that fail to generate incremental demand, and free planners to focus on the events with the greatest financial impact.

10-20%

Improvement in Promo Gross Margin

10-15%

Reduction in Margin-Dilutive Promo Spend

40-50%

Reduction in Promo Planning & Execution

Find Your Right-Fit Pricing & Promotions Product Today

Explore our entire suite of AI-native pricing and promotion products to find specific capabilities that meet your team’s needs.

PromoSmart®

Accurate pricing decisions across every product lifecycle.

Learn More

BaseSmart™

Optimize everyday pricing and grow your price image.

Learn More

MarkSmart®

Maximize every markdown and increase sell-through for business profitability.

Learn More

Trusted by Leading Companies

In our clients’ own words

“This partnership allows us to eliminate repetitive, low-value tasks so our merchandisers can focus on understanding what is truly happening in our brand and make quicker, higher-quality decisions to get the right products in the right places for our customers.”

“We landed on Impact Analytics for 3 core reasons: culture, technology, and an intuitive interface that was easy to adopt.”

“Our planners immediately recognized that Impact Analytics understood the realities of retail planning at scale. The opportunity to move from spreadsheet-driven, line-by-line planning to an exceptions-management model is a significant step forward.”

Only With Impact Analytics

Rethink how your business makes decisions. Replace disconnected AI with agentic intelligence that moves every function toward the same business outcome. Discover how Impact Analytics helps you lead the shift to a fully orchestrated, autonomous enterprise.

Frequently Asked Questions

PromoSmart uses AI to recommend objective-based promotions, simulate scenarios, and streamline approval workflows. Calendarized planning improves coordination and ensures promotions drive sales and marginal impact.

AI models analyze historical baselines, current demand trends, and seasonal patterns to isolate true promotional impact. This enables planners to understand incremental uplift and refine future promotion strategies.

Promotion effectiveness is measured using metrics like incremental sales, margin impact, and spend efficiency. AI-native analytics compare planned vs. actual outcomes to evaluate ROI and optimize future campaigns.

Promotion management is the process of planning, executing, and evaluating discounts and offers across products and channels. It helps retailers boost demand, control margin impact, and align campaigns with business goals.

Featured Resources

Future-Focused Industry Resources

Stay up-to-date on industry trends and AI insights with resources from Impact Analytics experts.

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AI-Native Promotion Planning with Autonomous Orchestration

AI-Native Promotion Planning

Every Promotion Priced, Tested, and Ranked Before You Commit

A Promotion Isn't Successful Because Sales Increased

Meet Iris, Who Makes Every Promotion Pay Off

Promotion Planning Solutions for Every Industry

Retail

Apparel, Accessories, & Footwear

Consumer Packaged Goods

Set the Rules and Let Iris Run the Promotion Calendar

Build

Deploy

Monitor

Build

Deploy

Monitor

See what happens to margin when every promotion earns its place on the plan.

Promotion Results Built on One Coordinated Plan

Find Your Right-Fit Pricing & Promotions Product Today

Trusted by Leading Companies

Autonomous AI Agent Orchestration

Frequently Asked Questions

Future-Focused Industry Resources