Retail
Retailers use TestSmart to test product launches, marketing strategies, and promotions with precision. By matching test and control groups accurately, they minimize risk, improve timing, and ensure every campaign delivers measurable lift.
TestSmart®
Drive Confident Decisions with AI-Powered Test and Learn Software
Move beyond guesswork with smarter experimentation. TestSmart brings structure, speed, and precision to your test and learn approach, helping you design business experiments, match test and control groups accurately, and uncover insights that fuel profitable growth.
Trusted by Market-Leading Global Brands
WHAT IS TESTSMART
AI-Native Test and Learn Software Built for Smarter Decisions
TestSmart brings science and precision to experimentation. Designed for modern businesses, it simplifies the test and learn approach by matching test and control groups accurately, analyzing business experiments faster, and turning insights into profitable actions.
Intelligent Experiment Design
Faster Insight Generation
Proven Decision Accuracy
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The Intelligence Powering Every Confident Business Experiment
AI-led precision brings speed, accuracy, and structure to experimentation, enabling analytics, merchandising, and strategy teams to design smarter tests, validate results with precision, and scale a consistent test and learn approach across the business.
Advanced Experiment Design
Design smarter tests using AI-driven test and control matching to ensure statistically sound, actionable experimentation.
Experiment Performance Visibility
Monitor experiments through centralized dashboards that track results and support faster, data-driven decision-making.ata-backed decisions.
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Automated Experiment Analysis
Reduce manual effort and time to insight with automated statistical analysis that measures test performance accurately.
Single Testing Platform
Run all experiments on a single source of truth, ensuring consistent, reliable data across every testing environment.
Scalable Experiment Execution
Run simultaneous tests across business, customer, store, and product levels with rapid implementation and quick time-to-value.
Powering Smarter Decisions Across Industries
Built to adapt across industries, TestSmart applies an AI-led test and learn approach to business experiments, helping teams gain faster insights, validate ideas, and drive profitable growth.
CPG
CPG teams leverage TestSmart to evaluate new products, pricing, and promotions. Structured business experiments reveal what truly drives sales and margin growth—giving leaders the confidence to invest where it matters most.
Fashion
Fashion brands test new styles, price points, and assortments in real time, learning fast without overcommitting to inventory. With TestSmart, they respond to trends decisively while protecting profit and brand integrity.
How it works
The Path to Smarter Business Experimentation
Bring structure, speed, and confidence to your test and learn approach. TestSmart connects every stage of experimentation—helping teams design, execute, and analyze business experiments with accuracy, agility, and measurable impact.
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01
Build
Uncover insights from past business experiments to identify what drives results. Analyze performance patterns, test variables, and outcomes to build a smarter foundation for future experimentation.
02
Monitor
Design stronger experiments with AI-driven matching of test and control groups. Configure scenarios to measure true business impact, reduce bias, and accelerate the time from idea to insight.
03
Deploy
Execute validated strategies at scale. Integrate proven learnings across teams and markets to make data-backed testing a continuous source of precision, innovation, and growth.
Proven Impact Through Smarter Experimentation
Faster insights, stronger accuracy, and measurable business growth powered by AI-native test and learn Software that strengthens your test and learn approach across every decision.
80%
Reduction in Time to Create & Analyze Experiments
30%
Increase in Number of Experiments Conducted
20-30%
Improvement in Matching Scores of Test and Control Groups
RELATED PRODUCTS
Proven Impact Through Smarter Experimentation
Connect test and learn software with pricing and forecasting to create a unified system that strengthens decisions, speeds insights, and scales profitable growth.
Trusted by Leading Companies
In our clients’ own words
“We chose Impact Analytics because of their proven expertise and comprehensive solutions tailored to modern retail challenges. With their platform, we are confident in our ability to streamline our operations, improve margins, and serve our customers better.”
“We conducted a comprehensive review of marketplace providers. Impact Analytics was the clear choice given their deep experience in fashion retail and their leadership in Agentic AI solutions that address the complex challenges faced by modern retailers.”
“Our partnership with Impact Analytics and the AI tools that we have at our disposal now really make possible the kind of leapfrogging of capabilities that we want.”
It’s Time to Think Differently
Decisions built on evidence move faster and perform stronger. The right test and learn software brings structure and accuracy to experimentation, turning tests into reliable business outcomes. Connect with our experts to see how disciplined experimentation drives measurable performance.
It’s Time to Think Differently
Decisions built on evidence move faster and perform stronger. The right test and learn software brings structure and accuracy to experimentation, turning tests into reliable business outcomes. Connect with our experts to see how disciplined experimentation drives measurable performance.
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