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Iris
How's the Memorial Day promo doing so far?
Iris · Memorial Day actuals check

I can't tell you yet: actuals for Memorial Day haven't been ingested; the last data load predates the event end. I can show its forecast vs. your plan, but not real performance. Ask me again once the next load lands. I won't guess at numbers that aren't there.

Okay, show me forecast vs. plan then, and ping me the second actuals land
PromoSmart™

Turn Every Promotion Into a Margin Decision with Iris

Only With Impact Analytics
Iris, the AI promotion agent inside PromoSmart, evaluates every promotion structure, discount depth, and event window as one connected promotion strategy. Every recommendation includes the forecast, expected margin impact, and the reasoning behind it, while every promotion remains within the rules and approval workflows you define.
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Trusted by Market-Leading Global Brands

A Promotion Isn't Successful Because Sales Went Up

Promotional lift doesn't always mean incremental growth.

Only with Impact Analytics does the AI promotion agent separate baseline demand, incremental sales, demand pulled forward, and category cannibalization before recommending the next promotion.
THE AGENT AT WORK

Every Promotion Question, Answered with Iris

Ask the AI promotion agent about any offer, discount depth, or event on the calendar. Iris evaluates the promotion against your margin goals, models the alternatives, explains the business impact, and stages the next action inside PromoSmart.

Offer Comparison

Every Offer Structure Ranked on Margin Before You Build

The AI promotion agent forecasts each offer type on the same products, stores, and time period, identifies the one losing money at your volume, and ranks the rest by how much margin each keeps at the same sales volume.

‍

  • Forecasts percent off, dollar off, spend-and-save, and buy-one-get-one on the same products and stores.
  • Identifies any offer discounting units customers would have bought at full price.
  • Ranks the remaining offers by how much margin each keeps at the same sales volume.

‍

Iris
Is 30% off the right call for this Kids' dress event?
Iris · PromoSmart

On your scope, 30% off runs margin-negative. You discount every unit to gain a few. Better options:

  • $25 off $125 (threshold): similar volume, +$112k margin
  • Buy 2, get 1 50% off: ~breakeven

Recommend the threshold. Want the full comparison?

Yes, show all the structures ranked.

Calendar Watch

Promotions Quietly Eroding Margin, Caught Before They Launch

Iris continuously monitors the promotions already scheduled, identifies those set to discount demand customers would meet at full price, and proposes a lighter offer holding the same traffic while there is still time to act.

‍

  • Monitors the upcoming calendar continuously without waiting to be asked.
  • Identifies events discounting demand you would have captured at full price.
  • Proposes a lighter offer holding the same volume, with the margin it saves shown alongside.
Iris
Anything I should worry about on the calendar?
Iris · PromoSmart

One flag · next 2 weeks

  • A 40%-off on Outerwear is set to run: it's draining margin on units that'd sell anyway
  • Switching to 25% off holds most of the volume and saves ~$50k. Want me to show the side-by-side?
Show me the side-by-side, and flag anything else running too deep this month.

Event Recap

What the Promotion Actually Drove, Past the Headline

The AI promotion agent separates headline lift into genuinely incremental demand, sales pulled forward from future periods, and volume borrowed from neighboring categories, so promotion decisions are based on what an event actually contributed.

‍

  • Separates headline lift into three parts: sales the promotion truly created, sales pulled forward from later weeks, and sales taken from other categories.
  • Shows the margin attached to each part, including what other categories lost.
  • Recommends whether to repeat, adjust, or stop the event.
Iris
How did the Mother's Day promo do?
Iris · PromoSmart

Headline was +180% units, but that overstates it:

  • ~65% genuinely incremental
  • ~20% pulled forward (the 3 weeks after ran below baseline)
  • ~15% stolen from Skirts (~$28k margin)

Verdict: repeat, strong traffic driver, but exclude Skirts and hold depth. Want the three-way vs. plan?

Yes, show me the three-way vs. plan.

Pattern Learning

Last Year's Result Shapes This Year's Offer

Iris learns from how each offer performed in your own categories, identifies when the plan repeats one that lost margin before, and proposes a lighter alternative to compare on the same products, stores, and time period.

‍

  • Identifies when the plan repeats an offer that lost margin before.
  • Recalls how customers responded to that offer, by category.
  • Proposes an alternative to compare on the same products and stores before the build.
Iris
Planning 20% off Shirts again for January. Good to go?
Iris · PromoSmart

Heads-up: that same 20% off Shirts drained margin last January for you. I'd go shallower this time. Want me to compare 15% and a $10-off-$50 threshold on the same scope before you build it?

Run the comparison, and show me what each one saved against last January.

Every Offer Structure Ranked on Margin Before You Build

The AI promotion agent forecasts each offer type on the same products, stores, and time period, identifies the one losing money at your volume, and ranks the rest by how much margin each keeps at the same sales volume.

‍

  • Forecasts percent off, dollar off, spend-and-save, and buy-one-get-one on the same products and stores.
  • Identifies any offer discounting units customers would have bought at full price.
  • Ranks the remaining offers by how much margin each keeps at the same sales volume.

‍

Iris
Is 30% off the right call for this Kids' dress event?
Iris · PromoSmart

On your scope, 30% off runs margin-negative. You discount every unit to gain a few. Better options:

  • $25 off $125 (threshold): similar volume, +$112k margin
  • Buy 2, get 1 50% off: ~breakeven

Recommend the threshold. Want the full comparison?

Yes, show all the structures ranked.

Promotions Quietly Eroding Margin, Caught Before They Launch

Iris continuously monitors the promotions already scheduled, identifies those set to discount demand customers would meet at full price, and proposes a lighter offer holding the same traffic while there is still time to act.

‍

  • Monitors the upcoming calendar continuously without waiting to be asked.
  • Identifies events discounting demand you would have captured at full price.
  • Proposes a lighter offer holding the same volume, with the margin it saves shown alongside.
Iris
Anything I should worry about on the calendar?
Iris · PromoSmart

One flag · next 2 weeks

  • A 40%-off on Outerwear is set to run: it's draining margin on units that'd sell anyway
  • Switching to 25% off holds most of the volume and saves ~$50k. Want me to show the side-by-side?
Show me the side-by-side, and flag anything else running too deep this month.

What the Promotion Actually Drove, Past the Headline

The AI promotion agent separates headline lift into genuinely incremental demand, sales pulled forward from future periods, and volume borrowed from neighboring categories, so promotion decisions are based on what an event actually contributed.

‍

  • Separates headline lift into three parts: sales the promotion truly created, sales pulled forward from later weeks, and sales taken from other categories.
  • Shows the margin attached to each part, including what other categories lost.
  • Recommends whether to repeat, adjust, or stop the event.
Iris
How did the Mother's Day promo do?
Iris · PromoSmart

Headline was +180% units, but that overstates it:

  • ~65% genuinely incremental
  • ~20% pulled forward (the 3 weeks after ran below baseline)
  • ~15% stolen from Skirts (~$28k margin)

Verdict: repeat, strong traffic driver, but exclude Skirts and hold depth. Want the three-way vs. plan?

Yes, show me the three-way vs. plan.

Last Year's Result Shapes This Year's Offer

Iris learns from how each offer performed in your own categories, identifies when the plan repeats one that lost margin before, and proposes a lighter alternative to compare on the same products, stores, and time period.

‍

  • Identifies when the plan repeats an offer that lost margin before.
  • Recalls how customers responded to that offer, by category.
  • Proposes an alternative to compare on the same products and stores before the build.
Iris
Planning 20% off Shirts again for January. Good to go?
Iris · PromoSmart

Heads-up: that same 20% off Shirts drained margin last January for you. I'd go shallower this time. Want me to compare 15% and a $10-off-$50 threshold on the same scope before you build it?

Run the comparison, and show me what each one saved against last January.
FEATURES

Know the Cost of Every Promotion in Advance

The AI promotion agent evaluates every promotion before it launches, forecasting margin, measuring expected lift, and separating truly incremental demand from sales that would have happened anyway. Iris keeps the reasoning visible from the moment an offer is considered through the final event recap.

Margin Risk Identified Before a Promotion Runs

Iris monitors your calendar, demand, and margin continuously, identifying offers discounting units customers would buy at full price while there is still time to act.

Every Offer Type Compared the Same Way

PromoSmart's promotion engine forecasts each offer type, from percent off to buy-one-get-one, on the same products, stores, and time period, so finance sees why one won.

True Lift Separated From Borrowed Demand

Once an event closes, Iris separates true incremental lift from sales pulled forward and volume taken from other categories, showing what the promotion actually added.

Costly Repeats Identified Before They Ship

Iris learns from the events costing margin in each category and identifies when your calendar lines up a similar offer again, while there is still time to act.

Nothing Goes Live Without Your Approval

Every promotion is staged for review in your approval workflow, honoring restrictions and overlap checks, with routine decisions running only inside guardrails you define.
Get Started

Every Offer Arrives With the Reasoning You Can Defend

The AI promotion agent follows the same transparent process every time: identify the margin risk, forecast the alternatives, explain the expected business impact, and stage the recommended action for approval.
01

Investigate

Iris continuously monitors the promotional calendar, margin performance, demand, and business-rule conflicts across scheduled and live events, surfacing issues while there is still time to act.
02

Recommend

PromoSmart evaluates candidate promotion structures through its optimization engine, with every recommendation showing expected outcomes, margin impact, and relevant historical performance.
03

Approve

Proposed promotions remain staged within your existing approval workflow. Routine decisions can auto-apply only within the margin, mechanic, and event-window guardrails your administrators define.
01

Investigate

Iris continuously monitors the promotional calendar, margin performance, demand, and business-rule conflicts across scheduled and live events, surfacing issues while there is still time to act.
02

Recommend

PromoSmart evaluates candidate promotion structures through its optimization engine, with every recommendation showing expected outcomes, margin impact, and relevant historical performance.
03

Approve

Proposed promotions remain staged within your existing approval workflow. Routine decisions can auto-apply only within the margin, mechanic, and event-window guardrails your administrators define.

Frequently Asked Questions

What are promotion planning AI Agents?

Iris, a promotion-planning AI Agent, works within PromoSmart. It evaluates every offer structure, depth, and event window as one promotion strategy, forecasts the margin cost, and stages each promotion for your approval.

How does a retail promotions planning AI Agent work?

Iris forecasts percent off, dollar off, threshold, and BOGO on the same products, stores, and period. It flags offers discounting demand you would capture at full price, then stages the recommended offer inside PromoSmart.

Does the promotion agent change my promo calendar?

Not by default. Every promotion stays staged in your approval workflow, with restrictions and overlap checks honored. Routine decisions auto-apply only within the margin, mechanic, and event-window guardrails your admins define.

How are promotion planning AI Agents different from promotion management software?

Promotion management software builds the offer you chose. An agent tells you which offer to choose. Iris ranks structures on margin, separates true lift from borrowed demand, and flags costly repeats before they ship.

Autonomous AI Agent Orchestration

Only With Impact Analytics
Rethink how your business makes decisions. Replace disconnected AI with agentic intelligence that moves every function toward the same business outcome. Discover how Impact Analytics helps you lead the shift to a fully orchestrated, autonomous enterprise.
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