.svg)
.avif)
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
Over-the-counter products add compliance and documentation requirements to the economics of trade spending. TradeSmart maintains the approvals, investment rationale, and settled performance behind every event in one auditable record.
Trade spending can be one of the largest costs on a consumer goods P&L. TradeSmart connects account budgets, promotion forecasts, funding, and settled results, showing which investments generate incremental volume and which simply subsidize demand already on its way.
Brands and retailers coordinate promotions across categories, regions, and calendars simultaneously. TradeSmart brings buyers and vendors onto one plan, exposing competing events and funding conflicts before they erode margin.
In our clients’ own words
“Our planners immediately recognized that Impact Analytics understood the realities of retail planning at scale. The opportunity to move from spreadsheet-driven, line-by-line planning to an exceptions-management model is a significant step forward.”
“This partnership allows us to eliminate repetitive, low-value tasks so our merchandisers can focus on understanding what is truly happening in our brand and make quicker, higher-quality decisions to get the right products in the right places for our customers.”
“We conducted a comprehensive review of marketplace providers. Impact Analytics was the clear choice given their deep experience in fashion retail and their leadership in Agentic AI solutions that address the complex challenges faced by modern retailers.”
Trade promotion management is how brands plan, budget, execute, and measure investments made with retail partners to drive sales. Modern TPM also forecasts expected return before spending is committed and measures the incremental volume and margin each promotion actually creates.
TradeSmart brings the full cycle into one workflow: teams plan an event and its funding, forecast expected volume and return, approve the investment, monitor execution, and reconcile actual performance once the event closes.
Routine decisions can run automatically only within the account, budget, mechanic, and ROI guardrails your administrators define. Anything outside those limits comes to your team with the recommendation, expected return, and reasoning attached before funding is committed.
TradeSmart compares actual performance against baseline demand and the original forecast, separating genuinely incremental volume from sales pulled forward from later periods or shifted from other products. It then reconciles the resulting sales and margin against the trade dollars invested.
Iris compares what each promotion was forecast to deliver against what actually happened, learning which mechanics, funding levels, timing, and account combinations consistently generate incremental return. Those results inform future recommendations, so each planning cycle starts with evidence from your own promotion history.