Contact Us
Contact Us
BaseSmart™

Base Pricing Decisions, Orchestrated Autonomously Across Retail

Only With Impact Analytics
Thousands of base price decisions move across zones, channels, stores, and SKUs every week. Iris, the AI base pricing agent inside BaseSmart, applies elasticity, competitive signals, and business rules to keep everyday prices aligned at scale, automating routine decisions and surfacing only the exceptions that require human judgment.
Contact Us
Contact Us
Trusted by Market-Leading Global Brands
What is BASESMART

AI-Native Base Pricing Built for Autonomous Execution

BaseSmart automates everyday price optimization across zones, channels, stores, and SKUs. Using elasticity-driven intelligence, competitive signals, and configurable business rules, the AI pricing agent continuously maintains pricing relationships while keeping every decision aligned with margin, revenue, and price-image goals.
Autonomous Zone Intelligence
Elasticity-Driven Decisions
Rules That Hold at Scale

Smarter Foundations for Every Pricing Decision

Base prices influence promotions, markdowns, demand forecasts, and customer price perception. BaseSmart gives Iris the intelligence and rules to keep those decisions coordinated without teams manually reconciling them.
Rules-Based Price Consistency
Apply pricing rules automatically across zones, channels, categories, and SKUs so relationships stay consistent as prices change.
Exception-Driven Efficiency
Iris automatically handles routine base price decisions within your guardrails and routes only the exceptions that require human judgment.
Flexible Pricing Optimization
Apply elasticity-driven strategies against revenue, margin, volume, or sell-through goals, adapting the optimization logic to the needs of each category.
Dynamic Omni-Channel Pricing
Coordinate everyday pricing across stores and digital channels as market conditions change, keeping price positioning consistent without constant manual adjustment.
AI-Powered Price Intelligence
KVI, KVC, elasticity, competitive, and demand signals give the AI base pricing agent the context to make more precise pricing decisions across products, stores, and regions.

Meet Iris, the AI Base Pricing Agent That Keeps Everyday Prices Aligned

Iris continuously monitors everyday pricing, identifies the changes that matter, explains the reasoning behind each recommendation, and catches rule conflicts before prices go live.
  • Surfaces high-impact price changes while filtering out routine noise
  • Explains why each price recommendation changed
  • Flags rule conflicts before execution
  • Maintains pricing relationships across zones, channels, and product groups

Base Price Intelligence Calibrated to Every Segment

Every retail segment has different pricing dynamics. BaseSmart adapts elasticity models, zone structures, competitive signals, and business rules to the needs of each category.

Large assortments and complex channel structures require pricing consistency at scale. Iris coordinates zone and elasticity decisions across the assortment, keeping everyday prices aligned without constant manual intervention.

Fast product cycles and intense competitive pressure demand rapid price response. The AI pricing agent continuously evaluates elasticity and market signals to protect margin while maintaining competitive positioning.

Seasonality, trends, and changing demand require everyday prices to adapt quickly. BaseSmart uses elasticity and demand intelligence to recommend price moves that protect margin and maintain price perception throughout the season.

Get Started

From Pricing Framework to Autonomous Execution

BaseSmart turns your pricing strategy into operating logic the AI base pricing agent can execute at scale, continuously monitoring performance and routing exceptions when human judgment is required.
01

Build

Connect your pricing, product, competitive, and customer data; define zone structures; and establish the rules, elasticity logic, and business goals that guide everyday pricing decisions.
02

Deploy

Base price recommendations execute within the guardrails you define across stores, channels, and regions. Decisions outside those limits are routed to your team with the reasoning and expected impact already attached.
03

Monitor

Iris continuously tracks base price performance and identifies when a price change could conflict with forecasting, promotions, markdowns, or other downstream decisions before it reaches customers.
01

Build

Connect your pricing, product, competitive, and customer data; define zone structures; and establish the rules, elasticity logic, and business goals that guide everyday pricing decisions.
02

Deploy

Base price recommendations execute within the guardrails you define across stores, channels, and regions. Decisions outside those limits are routed to your team with the reasoning and expected impact already attached.
03

Monitor

Iris continuously tracks base price performance and identifies when a price change could conflict with forecasting, promotions, markdowns, or other downstream decisions before it reaches customers.

Built to Improve Base Pricing at Scale

When everyday prices remain current, competitive, and aligned with demand, the benefits extend beyond pricing, improving margin, price perception, and planner productivity across the business. BaseSmart creates the pricing foundation that every downstream pricing decision depends on.
3-5%
Increase in Gross Margin
2–5 pts
Improvement in Key Competitive Price Indices
70%
Reduction in Manual Pricing Effort
RELATED PRODUCTS

Complete Your AI Pricing Ecosystem

Explore connected AI-native solutions that work with BaseSmart to unify pricing, promotion, and forecasting, creating a smarter, more profitable retail strategy.

Trusted by Leading Companies

In our clients’ own words

“The platform’s ability to deliver rapid value through dynamic module interaction and sophisticated AI forecasting will future-proof our business, ensuring we remain at the cutting edge of retail innovation.”
“Impact Analytics is the ultimate partner to lead our transformation into a data-driven enterprise, revolutionizing planning, clustering, assortment, allocation, replenishment, and space optimization. Their cutting-edge AI platform and unparalleled expertise empower us to make smarter decisions and unlock maximum operational efficiency and value.”
“We chose Impact Analytics because of their proven expertise and comprehensive solutions tailored to modern retail challenges. With their platform, we are confident in our ability to streamline our operations, improve margins, and serve our customers better.”
Only With Impact Analytics
Rethink how your business makes decisions. Replace disconnected AI with agentic intelligence that moves every function toward the same business outcome. Discover how Impact Analytics helps you lead the shift to a fully orchestrated, autonomous enterprise.
Contact Us
Contact Us

Frequently Asked Questions

What is dynamic pricing?

Dynamic pricing is a strategy that adjusts prices based on demand, competition, and market conditions. AI-native pricing helps business optimize margins, stay competitive, and respond faster to change.

How does dynamic pricing work?

AI models analyze demand signals, price elasticity, and market factores to recommend real-time price updates. Rules-based automation and exception workflows help ensure consistent, profitable pricing decisions.

Featured Resources

Future-Focused Industry Resources

Stay up-to-date on industry trends and AI insights with resources from Impact Analytics experts.
View Resources
View Resources
View Resources