Impact Analytics Data Featured on NBC's TODAY Show

NBC's TODAY Show turned to Impact Analytics to explain a quiet shift on the retail floor. Clothing returns are climbing as GLP-1 medications change how people shop. Our data shows returns rose from 3% to 4% over the last three years, with shoppers buying fewer large sizes and rethinking what they keep. The segment breaks down what the returns surge means for sizing, inventory, and margins. It also shows why retailers who read demand signals early can stay ahead of the shift.