NRF EU 2026 Big Idea Session: Agentic AI with Proven ROI, at Scale

Agentic AI is already working for retailers, but making it pay across an entire company is a different challenge. Prashant Agrawal, CEO, Impact Analytics, along with Mark Stevens, Chief Digital and Technology Officer, C&A, discuss why 80% of companies are investing in AI while only 15% report measurable P&L value, and why the gap has more to do with people, process and data than with the technology itself. They cover what happens when a system built in one market is rolled out to others, why planners and merchants need to help shape the solution from the first day, and why retail needs guardrails so that AI gets it right every time. Mark closes with the three choices that decide the outcome: the right problem, the right approach and the right partner.

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