OTC

Drive Profitable Decisions Faster with OTC Retail Planning Software

Plan every SKU with precision. Backed by OTC retail planning software built to keep up with changing health needs and protect profit where it matters.

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Trusted by Market-Leading Global Brands

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Industry Challenges

OTC Retail Success Demands Precision

When demand spikes, regulations tighten, or shelves run low, profits, compliance, and shopper trust are all on the line.

Volatile Demand and Emerging Health Trends

Rapid shifts in wellness priorities and unpredictable seasonal surges create planning blind spots, driving inconsistent demand and costly allocation errors.

Stockouts and Surpluses in Critical OTC Lines

Categories like immunity, digestion, and sleep fluctuate fast—making it easy to overbuy slow movers and miss sales on high-demand essentials.

Retailer–Supplier Disconnects in Planning

Siloed forecasting and investment cycles between retailers and suppliers limit coordination, hurting promo timing, funding, and on-shelf execution.

Repetitive Assortments Across Store Formats

Identical product mixes across mass, pharmacy, and convenience outlets ignore unique shopper missions, reducing sell-through and shelf productivity.

Trusted by Leading Companies

In our clients’ own words

“The platform’s ability to deliver rapid value through dynamic module interaction and sophisticated AI forecasting will future-proof our business, ensuring we remain at the cutting edge of retail innovation.”

“Impact Analytics is the ultimate partner to lead our transformation into a data-driven enterprise, revolutionizing planning, clustering, assortment, allocation, replenishment, and space optimization. Their cutting-edge AI platform and unparalleled expertise empower us to make smarter decisions and unlock maximum operational efficiency and value.”

“We chose Impact Analytics because of their proven expertise and comprehensive solutions tailored to modern retail challenges. With their platform, we are confident in our ability to streamline our operations, improve margins, and serve our customers better.”

Solutions

Unify Demand, Inventory, and Profitability with Over-the-Counter Product Inventory Management

Built to handle OTC’s unique pace, our solutions connect forecasting, replenishment, and pricing to drive accuracy, profit, and trust.

Our Solutions

ForecastSmart

AssortSmart

Use OTC product demand forecasting software to anticipate health-driven trends, regional patterns, and seasonality. Align assortments to shopper missions and store formats—ensuring relevance, accuracy, and on-shelf readiness.

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Explore AssortSmart

InventorySmart

ForecastSmart

Enhance over-the-counter product inventory that tracks placement, stock levels, and compliance, reducing out-of-stocks and keeping trusted products available when shoppers need them.

Explore InventorySmart

Explore ForecastSmart

PriceSmart

PlanSmart

Refine pricing and product mix with healthcare retail merchandising solutions that merge elasticity insights, shopper behavior, and store-level data to boost sell-through and protect margins.

Explore PriceSmart

Explore PlanSmart

PlanSmart

ForecastSmart

Leverage pharmaceutical retail planning tools to connect financial goals, forecasts, and execution, aligning strategy, investment, and shelf performance for measurable OTC growth.

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Explore ForecastSmart

It’s Time to Think Differently

Stay ahead of shifting demand and evolving shopper needs with planning that unites precision and agility. Empower your teams with clarity, act faster than the market, and lead OTC performance with confidence and control.

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Featured Resources

Future-Focused Industry Resources

Stay up-to-date on industry trends and AI insights with resources from Impact Analytics experts.

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Drive Profitable Decisions Faster with OTC Retail Planning Software

OTC Retail Success Demands Precision

Trusted by Leading Companies

Unify Demand, Inventory, and Profitability with Over-the-Counter Product Inventory Management

Forecast and Assortment Precision

Smarter Over-the-Counter Inventory Management

Pricing and Merchandising Optimization

Unified Financial and Tactical Planning

It’s Time to Think Differently

Future-Focused Industry Resources