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Pricing & Promotions

Leverage AI to Price with Precision

Automate pricing decisions in the face of high-stakes profit margins.
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Elevate Brand Perception with Accurate Pricing

Static pricing and promotion strategies miss opportunities for optimization. Trade traditional pricing methods for AI-native pricing solutions with Impact Analytics.
Built-In Reports
Automated pricing reports provide clarity and precision for crucial strategy decisions.
Adaptive Pricing Adjustments
Impact Analytics monitors real-time trends and market conditions and responds with competitive pricing adjustments.
Endless Scalability
Our unified pricing platform serves every department and function across your organization, for less silos and more streamlined growth.

A New Path to Pricing Success

Agentic AI is the new standard for strategic pricing—because when competitive pricing depends on precise trend analysis and market responsiveness, historical data doesn’t cut it.

Traditional Pricing Strategy

Successful pricing requires real-time data and flexibility for rapid adjustments when needed—but outdated systems, legacy data, and lost sales opportunities are often the norm.
  • Decisions are made using legacy data 
  • Hours are spent trying to pinpoint perfect pricing 
  • Broad and generic segmentation
  • Promotions are repeated instead of adapted 
  • Inconsistent pricing rule application
VS

Pricing with Impact Analytics

Uses natural language processing and adaptive intelligence to stay ahead of rapid market changes without requiring manual intervention.
  • Dynamic pricing updates are made at SKU, store, and zone level
  • Demand sensitivity continuously measured using advanced algorithms
  • AI-driven customer pattern identification allows specific segmentation
  • Promo and markdown simulation create accurate pre-rollout projections
  • Compliant, consistent, and automatic pricing rule application
Solutions

Industry-Leading Market Responsiveness with AI-Driven Pricing Decisions

Pricing can make or break your competitive edge. Our autonomous pricing and promotions software tracks market data to make strategic decisions in real time.
Our Solutions
Our Solutions
Our Solutions
PriceSmart

Align Pricing Strategy with Business Goals

PriceSmart replaces pricing guesswork with a fully integrated AI-native solution that provides accurate decisions for pricing, promotions, and markdowns.
BaseSmart

Dynamic Base Pricing Optimization

BaseSmart is your AI-native rule based pricing engine, built to make automated pricing decisions with price elasticity insights.
PromoSmart

Accurate and Confident Promotion Planning

PromoSmart factors every element of effective retail promotions to create seamless strategies that maximize ROI and keep your customers coming back for more.
MarkSmart

Make Clearance Work For Your Business—Not as a Last Resort

MarkSmart allows your company to tackle markdowns through one AI-powered software that turns scattered clearance decisions into a unified, profit-focused retail strategy.
TradeSmart

Smarter Trade Promotion Decisions

TradeSmart enables data-backed planning for high-impact investments, promotion strategy visibility, and improved collaboration with your retail partners.

Impacting Pricing Strategies for Good

With 10+ years of AI-native pricing and promotion innovation, Impact Analytics provides accurate market decisions so pricing leaders can focus on business growth.
5-10%
Lift in Gross Margin
10-15%
Reduction in Margin-Dilutive Promo Spend
>10%
Improvement in Markdown Gross Margin

Responsive Pricing Across Industries

Accurate pricing is the foundation for business success and brand loyalty. AI-native pricing software from Impact Analytics serves industries where data-driven pricing decisions are crucial for an ever-evolving market.

Adapt to seasonal demands, consumer trends, and market competition with automated pricing decisions across the entire product lifecycle.

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Intelligent competitive analysis optimizes technology product promotions and markdowns to enhance price perception and protect margins.

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Enhance your restaurant service capabilities with AI-driven demand forecasting and real-time pricing adjustments for increased guest satisfaction and revenue maximization.

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Trusted by Leading Companies

In our clients’ own words

“Our partnership with Impact Analytics and the AI tools that we have at our disposal now really make possible the kind of leapfrogging of capabilities that we want.”
“We landed on Impact Analytics for 3 core reasons: culture, technology, and an intuitive interface that was easy to adopt.”
“We look forward to arming our internal teams with better, more efficient ways to process data, like MondaySmart. They can now synthesize what would have taken hours of meetings and shuffling through lots of financial reports into a succinct AI-powered dashboard and so much more in terms of inventory management and merchandising assortment.”

It’s Time to Think Differently

Let Impact Analytics hone your instincts with data-driven clarity. Discover how Agentic AI gives leaders more time to focus on strategy and creativity with streamlined workflows and agent support that drive enterprise value.
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It’s Time to Think Differently

Let Impact Analytics hone your instincts with data-driven clarity. Discover how Agentic AI gives leaders more time to focus on strategy and creativity with streamlined workflows and agent support that drive enterprise value.
Contact Us
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Frequently Asked Questions

What is the difference between PriceSmart and BaseSmart?

These products are both AI-powered pricing software offerings from Impact Analytics, and they often work in tandem for retail leaders in need of comprehensive pricing solutions. The biggest difference is that PriceSmart provides lifecycle pricing optimizations, while BaseSmart focuses on highly accurate base pricing decisions.

What are the differences between PromoSmart, MarkSmart, and TradeSmart?

Similar to PriceSmart and BaseSmart, these products are also part of the Impact Analytics suite of solutions for retail leaders. PromoSmart is specifically focused on product promotion management, MarkSmart optimizes clearance planning, and TradeSmart aids specifically in trade promotion planning.

What does the demo include?

Our experts will demonstrate the key features of our pricing and promotions tools, including specific examples of how they can bring value to your business.

Can I customize pricing solutions to my business needs?

We understand that every business has specific requirements. Talk to our experts and they’ll provide the best solutions for your business goals.