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Iris
Why did the base price on the Nike Air Force 1 go up this week?
Iris · base price move, this week

It moved to protect margin. Two rules combined:

  • Gross-margin floor kicked in after a cost increase
  • Brand-parity held it in step with the rest of the Nike court line

Net: +$4, still inside your competitive index. Want to see the other prices this rule touched?

Yes, show me the other prices this touched, and let me know if any of them push us outside the competitive index
Iris · same rule combination, Nike court line

Same rule combination touched 6 SKUs across the Nike court line:

  • 4 moved within index, no action needed
  • 2 are now within $1 of your ceiling, Air Force 1 Low and the Blazer Mid

Want me to hold those two at the current price if the next cost increase hits, even if the margin floor rule says to raise them?

BaseSmart™

Decide Every Base Price with the AI Price Optimization Agent

Only With Impact Analytics
Thousands of everyday prices change across stores, channels, zones, and SKUs every week. Iris, the AI price optimization agent inside BaseSmart, evaluates every recommendation against elasticity, business rules, and competitive position, bringing your team only the pricing decisions that deserve attention while explaining every recommendation in plain language.

The AI price optimization agent doesn't just recommend better everyday prices; it explains every recommendation, evaluates every rule, and stages every decision for approval before it reaches your customers.
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Trusted by Market-Leading Global Brands
THE AGENT AT WORK

Ask the AI Price Optimization Agent Anything

Ask Iris about any everyday pricing decision, rule, or pricing recommendation. The AI pricing agent investigates the recommendation, explains the business impact, and stages the next action inside BaseSmart.

Exception Review

The Handful of Price Moves Worth Your Time

Each pricing refresh automatically identifies the recommendations with the greatest business impact, separating routine decisions from the exceptions that require analyst review.

‍

  • Names the biggest price moves in the refresh.
  • Flags items falling short of their units, revenue, or profit goal.
  • Surfaces the recommendations brushing against a rule.
Iris
What needs my review in this week's price refresh?
Iris · this week's price refresh

This week · worth your time

  • 34 biggest moves (>$5 change)
  • 60 items under-achieving their profit goal
  • 3 recommendations that brush against a rule

Everything else is clean. Want to start with the 3 rule cases?

Price Rationale

Why Any Price Moved, in Plain Language

Every pricing recommendation includes the business objective it supports and the pricing rules that shaped it. Iris explains how those rules interacted so teams understand the recommendation before approving it.

‍

  • Names the goal each price change serves.
  • Shows which rules combined, and in what order.
  • Explains competing rules in plain language.
Iris
Why did the base price on the Nike Air Force 1 go up this week?
Iris · base price move, this week

It moved to protect margin. Two rules combined:

  • Gross-margin floor kicked in after a cost increase
  • Brand-parity held it in step with the rest of the Nike court line

Net: +$4, still inside your competitive index. Want to see the other prices this rule touched?

Conflict Check

Rule Clashes Surfaced Before They Ship

Before new pricing rules are activated, Iris evaluates them against the complete pricing policy, identifying conflicts, duplicates, and unintended interactions before any products are repriced.

‍

  • Reads every new rule against your full set.
  • Flags clashes, duplicates, and dilutions.
  • Proposes the correction as a draft.
Iris
I added new size-parity rules for Kids. Any problems?
Iris · new size-parity rules, Kids

Two flags before this ships:

  • Your new size-parity rule conflicts with the existing brand-parity rule on 12 styles
  • One rule duplicates a floor you already set at department level

I'd drop the duplicate and set a priority on the parity pair. Want me to prepare that as a draft?

Impact Monitoring

Understand the Business Impact Before You Change a Rule

Ask Iris how a pricing rule change will affect revenue, units, margin, and competitive position before the change is applied.

‍

  • Forecasts profit, unit, and revenue impact on the group.
  • Names the items that would breach and reprice.
  • Returns the item-level list before you commit.
Iris
What happens to profit if I raise the floor on Crocs by 5%?
Iris · Kids Crocs, floor +5% scenario

On your Kids Crocs group:

  • Profit +$120k, units −2.1%, revenue roughly flat
  • 40 items would breach the new floor and reprice up

Net positive on profit, small unit trade-off. Want the item-level list before you commit?

The Handful of Price Moves Worth Your Time

Each pricing refresh automatically identifies the recommendations with the greatest business impact, separating routine decisions from the exceptions that require analyst review.

‍

  • Names the biggest price moves in the refresh.
  • Flags items falling short of their units, revenue, or profit goal.
  • Surfaces the recommendations brushing against a rule.
Iris
What needs my review in this week's price refresh?
Iris · this week's price refresh

This week · worth your time

  • 34 biggest moves (>$5 change)
  • 60 items under-achieving their profit goal
  • 3 recommendations that brush against a rule

Everything else is clean. Want to start with the 3 rule cases?

Why Any Price Moved, in Plain Language

Every pricing recommendation includes the business objective it supports and the pricing rules that shaped it. Iris explains how those rules interacted so teams understand the recommendation before approving it.

‍

  • Names the goal each price change serves.
  • Shows which rules combined, and in what order.
  • Explains competing rules in plain language.
Iris
Why did the base price on the Nike Air Force 1 go up this week?
Iris · base price move, this week

It moved to protect margin. Two rules combined:

  • Gross-margin floor kicked in after a cost increase
  • Brand-parity held it in step with the rest of the Nike court line

Net: +$4, still inside your competitive index. Want to see the other prices this rule touched?

Rule Clashes Surfaced Before They Ship

Before new pricing rules are activated, Iris evaluates them against the complete pricing policy, identifying conflicts, duplicates, and unintended interactions before any products are repriced.

‍

  • Reads every new rule against your full set.
  • Flags clashes, duplicates, and dilutions.
  • Proposes the correction as a draft.
Iris
I added new size-parity rules for Kids. Any problems?
Iris · new size-parity rules, Kids

Two flags before this ships:

  • Your new size-parity rule conflicts with the existing brand-parity rule on 12 styles
  • One rule duplicates a floor you already set at department level

I'd drop the duplicate and set a priority on the parity pair. Want me to prepare that as a draft?

Understand the Business Impact Before You Change a Rule

Ask Iris how a pricing rule change will affect revenue, units, margin, and competitive position before the change is applied.

‍

  • Forecasts profit, unit, and revenue impact on the group.
  • Names the items that would breach and reprice.
  • Returns the item-level list before you commit.
Iris
What happens to profit if I raise the floor on Crocs by 5%?
Iris · Kids Crocs, floor +5% scenario

On your Kids Crocs group:

  • Profit +$120k, units −2.1%, revenue roughly flat
  • 40 items would breach the new floor and reprice up

Net positive on profit, small unit trade-off. Want the item-level list before you commit?

FEATURES

Every Price You Approve Holds Up in the Review

You see the reason behind every price you approve, the goal it serves and the rules it satisfies, from the weekly refresh through to your sign-off.

Only What Needs Your Review

Each pricing refresh automatically prioritizes the biggest price changes, recommendations missing business goals, and rule exceptions, allowing your team to focus only on the decisions that require judgment.

Every Price Explained

Every pricing recommendation includes the business objective it supports, the rules that influenced it, and a plain-language explanation of how the final price was determined.

Rule Conflicts Caught Early

Before any price changes go live, Iris evaluates every new or updated rule against your existing pricing policies, identifying conflicts, duplicates, or unintended consequences and proposing a resolution.

Transparent Pricing Decisions

Every recommendation is generated by the pricing optimization engine, producing consistent, repeatable decisions with the underlying pricing logic fully visible to planners and finance teams.

Nothing Ships Without You

Every pricing recommendation remains staged for approval before reaching downstream systems. Routine changes can execute automatically only within the pricing guardrails your team defines.
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From Recommendation to Approved Price

The AI price optimization agent follows the same transparent process every time: identify the opportunity, explain the recommendation, evaluate the business impact, and stage the price for approval.
01

Investigate

Iris continuously evaluates pricing recommendations, business goals, and rule exceptions, surfacing the pricing decisions that matter most.
02

Recommend

Every recommended price includes the business objective, pricing rules, forecasted business impact, and any policy conflicts before it reaches your team.
03

Approve

Every change runs your review before it reaches your systems, and only the clean cases you define, with no rule exceptions above a set margin, apply on their own.
01

Investigate

Iris continuously evaluates pricing recommendations, business goals, and rule exceptions, surfacing the pricing decisions that matter most.
02

Recommend

Every recommended price includes the business objective, pricing rules, forecasted business impact, and any policy conflicts before it reaches your team.
03

Approve

Every change runs your review before it reaches your systems, and only the clean cases you define, with no rule exceptions above a set margin, apply on their own.

Frequently Asked Questions

What is an AI price optimization agent?

An AI price optimization agent, like Iris, works inside BaseSmart. It evaluates every base price against elasticity, business rules, and competitive position, explains each recommendation in plain language, and stages it for approval.

How does retail price optimization Agentic AI work?

Iris reads each pricing refresh, prioritizes the biggest moves, missed goals, and rule exceptions, and explains the objective and rules behind every price. It forecasts business impact and stages every decision for your review.

Does the base price agent reprice items automatically?

Not by default. Every recommendation stays staged for approval before it reaches downstream systems. Routine changes execute automatically only within the pricing guardrails your administrators define inside BaseSmart.

How is an AI price optimization agent different from dynamic pricing software?

Dynamic pricing software outputs prices. An AI price optimization agent explains them. Iris names the goal and rules behind each price, catches rule conflicts before they ship, and forecasts impact before you approve a change.

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Rethink how your business makes decisions. Replace disconnected AI with agentic intelligence that moves every function toward the same business outcome. Discover how Impact Analytics helps you lead the shift to a fully orchestrated, autonomous enterprise.
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