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DATASMART™

Data Lineage & Governance, Orchestrated Autonomously

Only With Impact Analytics
Data moves through dozens of systems before it reaches a decision, and when something goes wrong, the explanation is often buried inside code. AI-native DataSmart automatically maps how data moves, changes, and connects across your pipelines, giving teams a continuously updated record of where every number came from and what happened to it along the way.

Only with Impact Analytics does the data powering forecasting, pricing, inventory, merchandising, and AI agents carry its lineage, quality checks, and governance with it, so every decision can be traced back to the data behind it.
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DATASMART™

Make Pipelines Observable and Governed with AI-Native Data Lineage

Leverage AI to follow your data across your data lifecycle, track data movement at every step of the pipeline, uncover what changed, where, and why, and improve data visibility to reduce investigation effort, accelerate resolution, and build trust in your outputs.
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Trusted by Market-Leading Global Brands
What is DataSmart

AI-Native Data Lineage & Governance Across Your Full Data Lifecycle

DataSmart is AI-native data lineage software that automatically maps where data originates, how it changes, where it moves, and which downstream systems depend on it. Through autonomous orchestration, lineage, quality, and governance stay synchronized as pipelines change, giving technical and business teams a continuously current record behind every number.
End-to-End Pipeline Intelligence
Follow data from source to destination across every pipeline and system it touches, without manually tracing transformations or dependencies.
Transformation-Level Visibility
See exactly how data changes at each stage, including what went in, what came out, and the transformation applied between them.
Run-Level Traceability
Open any pipeline run to understand how data moved and changed at that specific point in time, even across complex, high-volume environments.
Built for the Modern Data Stack
Connect DataSmart across complex architectures and the platforms your teams already use, including Databricks, Snowflake, and Google BigQuery.

Every Number Traceable From Source to Decision

When pipelines span dozens of systems, finding a bad number is easy; explaining where it came from is not. DataSmart continuously traces data from source through transformation to downstream use, bringing lineage, quality, and governance into one connected record so teams can find problems faster and trust the numbers their systems and AI agents act on.
Step-by-Step Traceability
Track how data changes at every step, from individual fields and transformations through the complete pipeline.
End-to-End Dependency Mapping
See how data flows across systems, what depends on it downstream, and what could be affected when something upstream changes.
Automated Root-Cause Analysis
Trace an incorrect number back through its pipeline to the transformation or source where the problem began, eliminating hours of manual investigation.
Plain-Language Explanations
Turn complex pipeline logic into explanations technical and business teams can understand, without requiring them to read the underlying code.
Trusted & Auditable Data
Trace any number back to its source, transformation history, and downstream use, with an auditable record of how sensitive data moved along the way.
Unified Quality & Governance
Keep lineage, quality checks, sensitive-data policies, and governance controls connected as pipelines change, rather than maintaining each in a separate system.

Data Intelligence Built for Complexity Across Industries

Every business connects data differently. DataSmart maps those systems continuously, follows data across them, and explains what changed in language the teams using that data can understand.

Merchandising, pricing, inventory, forecasting, and store systems continuously feed one another. DataSmart traces a questionable number back to its source and shows which downstream plans and decisions are affected before bad data travels further.

High-frequency data moves quickly from transactions into forecasting, inventory, and replenishment. DataSmart compares pipeline runs and identifies where a number changed, helping teams catch errors before stores and supply chains act on them.

Sales, retailer, syndicated, distribution, and supply-chain data arrive from different sources on different schedules. DataSmart maps how those sources combine, identifies gaps and conflicting definitions, and works with your existing data catalog to maintain one traceable path.

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From Data Source to Trusted Decision

DataSmart connects to the systems you already run, automatically maps how data moves between them, and keeps lineage, quality, and governance current as pipelines change.
01

Map

DataSmart discovers your pipelines, tables, fields, transformations, and dependencies, automatically building the lineage behind how data moves across your environment.
02

Trace

Teams trace any number from downstream output back through every transformation to its source, with Iris explaining what changed, where the issue started, and what else depends on it.
03

Govern

DataSmart continuously monitors pipeline changes, quality checks, sensitive-data movement, and dependencies, keeping the record current without teams maintaining lineage manually.
01

Map

DataSmart discovers your pipelines, tables, fields, transformations, and dependencies, automatically building the lineage behind how data moves across your environment.
02

Trace

Teams trace any number from downstream output back through every transformation to its source, with Iris explaining what changed, where the issue started, and what else depends on it.
03

Govern

DataSmart continuously monitors pipeline changes, quality checks, sensitive-data movement, and dependencies, keeping the record current without teams maintaining lineage manually.

Trusted Data Behind Every Autonomous Decision

DataSmart reduces the time and cost required to investigate data problems while giving teams a continuously traceable record behind the numbers powering analytics, planning, and autonomous decisions.
+60%
Faster Root-Cause Analysis
30%
Reduction in Databricks Query Costs
50-100%
Reduction in Operational Tooling Costs

Trusted by Leading Companies

In our clients’ own words

“This partnership allows us to eliminate repetitive, low-value tasks so our merchandisers can focus on understanding what is truly happening in our brand and make quicker, higher-quality decisions to get the right products in the right places for our customers.”
“We landed on Impact Analytics for 3 core reasons: culture, technology, and an intuitive interface that was easy to adopt.”
“Our planners immediately recognized that Impact Analytics understood the realities of retail planning at scale. The opportunity to move from spreadsheet-driven, line-by-line planning to an exceptions-management model is a significant step forward.”
Only With Impact Analytics
Rethink how your business makes decisions. Replace disconnected AI with agentic intelligence that moves every function toward the same business outcome. Discover how Impact Analytics helps you lead the shift to a fully orchestrated, autonomous enterprise.
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Frequently Asked Questions

What is data lineage?

Data lineage shows where data came from, how it changed, where it moved, and which systems depend on it. DataSmart builds and maintains that trail automatically across your data environment.

How does DataSmart find the cause of a bad number?

DataSmart traces the number backward through its downstream tables, transformations, pipelines, and source data to identify where it changed. Iris can then explain the issue in plain language and show which downstream systems depend on the affected data.

Does DataSmart automatically update lineage when pipelines change?

Yes. DataSmart continuously maps pipeline dependencies and transformations as your data environment changes, keeping lineage current without teams manually documenting every update.

How does DataSmart support AI and autonomous agents?

AI Agents are only as trustworthy as the data behind their decisions. DataSmart provides a traceable record of where that data came from, how it was transformed, and whether it passed the quality and governance controls around it, giving teams evidence behind the decisions AI Agents make.

Does DataSmart replace our existing data catalog?

No. DataSmart can work alongside your existing data catalog, adding continuously updated lineage, transformation-level visibility, run-level traceability, and root-cause analysis across the pipelines behind it.