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Iris
Is 30% off the right call for this Kids' dress event?
Iris · promo structure check, Kids' dress event

On your scope, 30% off runs margin-negative. You discount every unit to gain a few. Better options:

  • $25 off $125 (threshold): similar volume, +$112k margin
  • Buy 2, get 1 50% off: ~breakeven

Recommend the threshold. Want the full comparison?

Yes, show all the structures ranked.
PriceSmart®

Decide Every Price Across the Lifecycle with Iris

Only With Impact Analytics
Iris, the AI pricing agent inside PriceSmart, coordinates everyday pricing, promotions, and markdowns as one connected decision chain. Every recommendation comes with the forecast, business impact, and reasoning behind it, while every change stays within the rules and approval workflows you control.
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Trusted by Market-Leading Global Brands
THE AGENT AT WORK

Ask Iris Anything Across the Pricing Lifecycle

Ask the AI pricing agent about any price, promotion, or markdown. Iris evaluates the decision against your goals, models the alternatives, explains the business impact, and stages the next action inside PriceSmart.

Exception Alerts

The Weekly Price Refresh, Focused on What Matters

Iris evaluates every recommendation against revenue, margin, unit, and business-rule targets, separating the decisions that need attention from the thousands performing as expected.

‍

  • Surfaces the highest-impact price moves and items missing profit targets.
  • Flags recommendations approaching pricing or margin guardrails.
  • Returns a prioritized worklist for analysts to review inside PriceSmart.
Iris
What needs my review in this week's price refresh?
Iris · this week's price refresh

This week · worth your time

  • 34 biggest moves (>$5 change)
  • 60 items under-achieving their profit goal
  • 3 recommendations that brush against a rule

Everything else is clean. Want to start with the 3 rule cases?

Yes, start me on the 3 rule cases.

Scenario Planning

See What Each Markdown Option Actually Delivers

Iris compares markdown depths using the same products, stores, and time period, showing how each option affects sell-through and margin so planners can see when a deeper discount stops paying off.

‍

  • Compares every candidate markdown on the same business scope.
  • Shows expected sell-through and markdown investment for each option.
  • Identifies the point where deeper discounting adds cost without meaningful incremental sales.
Iris
If I ease the min-markdown on v5 to 15%, do I hit 85%?
Iris · min-markdown at 15%, simulated

Simulated on the same scope:

  • 15% → forecast 84% sell-through, +$18k markdown spend
  • 20% → forecast 88%, +$34k spend

The 15% option gets you to plan for the least spend. I'd stop there. Going deeper buys little. This is advisory; you'd apply it in the workbench. Want me to line them up side by side?

Yes, please provide the side-by-side lineup.

Performance Analysis

Understand What a Promotion Really Delivered

The AI pricing agent looks beyond headline sales lift to separate true incremental demand from sales pulled forward or shifted from other categories, giving teams a clearer view of whether an event should be repeated, adjusted, or stopped.

‍

  • Separates incremental lift from demand pulled forward from future weeks.
  • Identifies cannibalization across categories and its margin impact.
  • Recommends whether to repeat, refine, or discontinue the event.
Iris
How did the Mother's Day promo do?
Iris · Mother's Day promo, decomposed

Headline was +180% units, but that overstates it:

  • ~65% genuinely incremental
  • ~20% pulled forward (the 3 weeks after ran below baseline)
  • ~15% stolen from Skirts (~$28k margin)

Verdict: repeat, strong traffic driver, but exclude Skirts and hold depth. Want the three-way vs. plan?

Yes, show me the three-way vs. plan.

Pattern Learning

Let Your Own Pricing History Guide the Next Move

Iris learns from previous clearance events within each category, identifying the markdown depths and timing that produced the strongest outcomes so planners can start the next event from proven evidence.

‍

  • Recommends opening markdown depth using your category history.
  • Identifies categories where aggressive first cuts have over-cleared inventory.
  • Builds a staged markdown cadence for planners to review and approve.
Iris
How deep should I go on the Pre-School clearance?
Iris · Pre-School clearance depth

For your Pre-School footwear, ~50% is the sweet spot. Across your last 3 clearances, going past it added spend without lifting sell-through. Start there and step, rather than a deep first cut (Pre-School tends to over-clear). Want me to draft a cadence at 50%?

What would 60% look like, or should I strictly follow the 50% scope?

The Weekly Price Refresh, Focused on What Matters

Iris evaluates every recommendation against revenue, margin, unit, and business-rule targets, separating the decisions that need attention from the thousands performing as expected.

‍

  • Surfaces the highest-impact price moves and items missing profit targets.
  • Flags recommendations approaching pricing or margin guardrails.
  • Returns a prioritized worklist for analysts to review inside PriceSmart.
Iris
What needs my review in this week's price refresh?
Iris · this week's price refresh

This week · worth your time

  • 34 biggest moves (>$5 change)
  • 60 items under-achieving their profit goal
  • 3 recommendations that brush against a rule

Everything else is clean. Want to start with the 3 rule cases?

Yes, start me on the 3 rule cases.

See What Each Markdown Option Actually Delivers

Iris compares markdown depths using the same products, stores, and time period, showing how each option affects sell-through and margin so planners can see when a deeper discount stops paying off.

‍

  • Compares every candidate markdown on the same business scope.
  • Shows expected sell-through and markdown investment for each option.
  • Identifies the point where deeper discounting adds cost without meaningful incremental sales.
Iris
If I ease the min-markdown on v5 to 15%, do I hit 85%?
Iris · min-markdown at 15%, simulated

Simulated on the same scope:

  • 15% → forecast 84% sell-through, +$18k markdown spend
  • 20% → forecast 88%, +$34k spend

The 15% option gets you to plan for the least spend. I'd stop there. Going deeper buys little. This is advisory; you'd apply it in the workbench. Want me to line them up side by side?

Yes, please provide the side-by-side lineup.

Understand What a Promotion Really Delivered

The AI pricing agent looks beyond headline sales lift to separate true incremental demand from sales pulled forward or shifted from other categories, giving teams a clearer view of whether an event should be repeated, adjusted, or stopped.

‍

  • Separates incremental lift from demand pulled forward from future weeks.
  • Identifies cannibalization across categories and its margin impact.
  • Recommends whether to repeat, refine, or discontinue the event.
Iris
How did the Mother's Day promo do?
Iris · Mother's Day promo, decomposed

Headline was +180% units, but that overstates it:

  • ~65% genuinely incremental
  • ~20% pulled forward (the 3 weeks after ran below baseline)
  • ~15% stolen from Skirts (~$28k margin)

Verdict: repeat, strong traffic driver, but exclude Skirts and hold depth. Want the three-way vs. plan?

Yes, show me the three-way vs. plan.

Let Your Own Pricing History Guide the Next Move

Iris learns from previous clearance events within each category, identifying the markdown depths and timing that produced the strongest outcomes so planners can start the next event from proven evidence.

‍

  • Recommends opening markdown depth using your category history.
  • Identifies categories where aggressive first cuts have over-cleared inventory.
  • Builds a staged markdown cadence for planners to review and approve.
Iris
How deep should I go on the Pre-School clearance?
Iris · Pre-School clearance depth

For your Pre-School footwear, ~50% is the sweet spot. Across your last 3 clearances, going past it added spend without lifting sell-through. Start there and step, rather than a deep first cut (Pre-School tends to over-clear). Want me to draft a cadence at 50%?

What would 60% look like, or should I strictly follow the 50% scope?
FEATURES

One Decision Chain Across Base Price, Promotion, and Markdown

The AI pricing agent coordinates every pricing lever so one decision never works against another. Iris keeps the reasoning visible from the first exception through final approval.

Margin Risk Identified Before You Ask

Iris continuously monitors cost changes, sell-through, demand, and the live promotional calendar, identifying prices and offers drifting from margin goals while there is still time to act.

Ranked Recommendations Ready for Review

Your team starts each day with pricing exceptions already prioritized by business impact, with a recommended action ready to review, adjust, or approve.

Every Recommendation Traceable to the Math

PriceSmart's optimization engines calculate every recommendation, giving finance and pricing teams a clear, reproducible view of the numbers behind each decision. When data is missing, Iris says so rather than filling the gap with an assumption.

Your Results Make the Next Decision Smarter

Iris learns from how customers actually responded to previous prices, promotion mechanics, and markdown depths, using your own outcomes to sharpen future recommendations.

Draft, Review, Approve Every Change

Every proposed price, promotion, and markdown is staged for review and follows your existing approval workflow. Routine decisions can run automatically within the margin, depth, and pricing guardrails you define.
Get Started

Every Recommendation Comes With the Evidence Behind It

The AI pricing agent follows the same transparent process every time: identify the issue, evaluate the alternatives, explain the expected business impact, and stage the recommended action for approval.
01

Investigate

Iris continuously monitors margin gaps, rule conflicts, demand changes, and performance across everyday prices, promotions, and markdowns, surfacing issues while there is still time to act.
02

Recommend

PriceSmart evaluates potential actions through its pricing, promotion, and markdown optimization engines, with every recommendation showing the expected outcome, margin impact, and relevant historical performance.
03

Approve

Proposed changes remain staged within your existing approval workflow. Routine decisions can auto-apply only within the pricing, margin, and promotion guardrails your administrators define.
01

Investigate

Iris continuously monitors margin gaps, rule conflicts, demand changes, and performance across everyday prices, promotions, and markdowns, surfacing issues while there is still time to act.
02

Recommend

PriceSmart evaluates potential actions through its pricing, promotion, and markdown optimization engines, with every recommendation showing the expected outcome, margin impact, and relevant historical performance.
03

Approve

Proposed changes remain staged within your existing approval workflow. Routine decisions can auto-apply only within the pricing, margin, and promotion guardrails your administrators define.

Frequently Asked Questions

What is an AI pricing agent?

An AI pricing agent, like Iris, works inside PriceSmart. It coordinates base prices, promotions, and markdowns as one decision chain, explains the reasoning behind every recommendation, and stages each change for your approval.

How does the AI pricing agent work?

Iris monitors costs, demand, sell-through, and the promo calendar to flag margin risk early. It ranks exceptions by business impact, models alternatives with expected outcomes, and stages every recommended action inside PriceSmart.

Does the pricing agent change prices on its own?

Not by default. Every price, promotion, and markdown stays staged in your approval workflow before reaching downstream systems. Routine decisions auto-apply only within the margin, depth, and pricing guardrails your admins define.

How is an AI pricing agent different from pricing software?

Pricing software optimizes each lever in isolation. An AI pricing agent connects them. Iris weighs every markdown, promo, and base price against the others, explains the impact, and learns from your outcomes to sharpen the next call.

Autonomous AI Agent Orchestration

Only With Impact Analytics
Rethink how your business makes decisions. Replace disconnected AI with agentic intelligence that moves every function toward the same business outcome. Discover how Impact Analytics helps you lead the shift to a fully orchestrated, autonomous enterprise.
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