Black Friday 2024: How Tariffs and Consumer Behavior Are Reshaping Retail Promotions

Black Friday 2024 is shaping up to be a game-changer, with stakes higher than ever. Impact Analytics’ comprehensive analysis uncovers critical insights into discount patterns, consumer behaviors, and strategic trends defining retail success this year.

Our report delves deeper than surface-level observations, uncovering what truly drives buying decisions, shapes pricing strategies, and determines promotional outcomes. It also explores the impact of recent tariff changes on discounting strategies, highlighting their effects on consumer demand, profit margins, and overall sales performance.

These insights enable retailers to elevate their strategies, anticipate market dynamics, and unlock unparalleled opportunities this holiday season.