Linthicum Heights, MD—August 07, 2024—Impact Analytics™, the pioneer in AI-powered planning and pricing solutions for the retail, grocery, manufacturing and CPG industries, today announced it has appointed Carlos Rodriguez as Vice President, LATAM. This new position showcases the company’s continuing global expansion strategy. Rodriguez is a tenured sales executive who will be responsible for leading the company’s business development efforts in LATAM.

“Brands across Latin America are expanding globally and having the right AI technology partner is critical to their profitability,” said Prashant Agrawal, CEO of Impact Analytics. “We’re committed to supporting these brands’ rapid expansion and we’re thrilled to welcome Carlos Rodriguez to support our presence in the region as part of our own ongoing growth strategy. He brings a wealth of knowledge, relationships and experience building high-performing teams in the region.”

Rodriguez is a sales executive with nearly two decades of experience driving retail transformation across LATAM by helping retailers adopt innovative AI and predictive technology solutions to achieve their business objectives. He joins Impact Analytics from RELEX Solutions. He previously served as VP of LATAM Sales for GreyOrange, Zippedi, Revionics and Reflexis, where he led successful market entry and expansion efforts across LATAM. Rodriguez holds a BS in Software Systems Engineering from Universidad ICESI in Cali, Colombia, and is fluent in multiple languages, including Portuguese, further enhancing his ability to connect and communicate effectively with diverse clients across the region.

ABOUT IMPACT ANALYTICS

Impact Analytics offers a holistic suite of AI-powered solutions to help brands future-proof their businesses using predictive analytics. The company has been pioneering and perfecting the use of AI in forecasting, planning and operations for nearly a decade, serving the retail, grocery, manufacturing and CPG industries. With tools for planning, forecasting, merchandising and pricing, Impact Analytics enables retailers to make smart, data-based decisions rather than relying on last year’s figures to forecast and plan this year’s business. The company also offers tools to automate functions the industry has long managed manually by spreadsheet and to unify and streamline reporting, so executives can rely on a single source of truth when making decisions. Impact Analytics was founded and is led by Prashant Agrawal, a former senior consultant at McKinsey and Boston Consulting Group and current Adjunct Professor at Columbia University who teaches about the use of AI in retail.

To learn more, visit Impact Analytics and follow us on LinkedIn.

MEDIA CONTACT

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Danielle Poggi
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