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The 30-Minute Merchant

Powered by Impact Analytics
EXCLUSIVE WEBINAR

Transforming the Iconic Fashion Retailer C&A: What It Actually Takes to Make AI Stick

Speakers
Markus Pfruender
VP of Client Success and Head of Central Europe, Impact Analytics
Sunny Mall
Management Consultant (Product Transformation), C&A
May 7, 2026
16:00–16:30 h CET

Execution is the true differentiator than AI in retail today. Most retailers have already invested in AI. Yet many initiatives remain stuck in pilots, fail to scale across functions, or never influence day-to-day commercial decisions.

In this 30-minute live conversation our speakers share what it takes for C&A to move from isolated use cases to sustained AI adoption across organizations.

A candid discussion on how C&A is turning AI into operational impact—what is working, where the adoption breaks down, and what it takes to scale across the business.

Designed for senior merchandising, planning, and pricing leaders, as well as the retail executives accountable for commercial and trading performance.

In this masterclass, you’ll gain:

  • Insights into AI adoption breakdowns in traditional retail—and how to overcome them
  • Frameworks for leadership alignment to move CXO conversations from interest to action
  • Approaches for team enablement to accelerate cultural change
  • Lessons from failed approaches—and what to do differently
  • Strategies for momentum building and internal belief during the build phase

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