Forecasting Reimagined: How AI Is Turning CPG Market Volatility into Predictable Profitability

Turning Demand Chaos Into Confident Decisions

Forecasts aren’t just numbers anymore; they’re the compass for decision-making in a volatile CPG space. Traditional methods, built on rigid baselines and historical data, are buckling under broken seasonality, macro shocks, and shifting consumer behavior. The result: Outdated, reactive, and siloed forecasts that leave teams unprepared.

AI-native forecasting flips the script. It transforms forecasting from backward-looking guesswork into forward-guiding intelligence, driving agility, accountability, and profitability.

This paper explores:

• The Forecasting Faultline – why legacy models fall in today’s volatile CPG environment
• The AI Evolution – how forecasting shifts from one-time reports to a continuous, adaptive cycle
• Category Spotlights – how AI forecasting drives impact in beverages, beauty, household, and pet supplies
• The ForecastSmart Edge – from core operations to customer engagement, where AI-native forecasting creates measurable outcomes