Sonia Verma Parekh
Sonia Parekh is a customer-obsessed retail technology executive with over two decades of experience working with global retailers. Most recently, she served as General Manager at SymphonyAI, where she oversaw a $70M+ global business unit, built and led a team of 120+ professionals, and delivered AI-driven retail transformation for marquee clients including Albertsons, SaveMart and Giant Eagle.
Sonia's career spans strategic consulting at Deloitte and industry experience working as a merchant. She consistently operates at the intersection of retail strategy and technology innovation. She pioneered Walmart's online apparel business, and has advised high-growth technology startups. She is known for translating complex AI capabilities into measurable commercial outcomes and for building trusted partnerships with C-suite executives across the industry.
Sonia is based in Menlo Park, CA, where she lives with her husband Ken, an executive coach, and their two sons, Devan and Dylan. She is an avid reader, a terrible cook, and loves to unwind over coffee with friends. She is also an active member of the leadership team at Retail Women in Tech, an organization dedicated to advancing women in the retail technology space.
Sonia Verma Parekh
Trusted by Leading Companies
In our clients’ own words
“This partnership allows us to eliminate repetitive, low-value tasks so our merchandisers can focus on understanding what is truly happening in our brand and make quicker, higher-quality decisions to get the right products in the right places for our customers.”
“We landed on Impact Analytics for 3 core reasons: culture, technology, and an intuitive interface that was easy to adopt.”
“We look forward to arming our internal teams with better, more efficient ways to process data, like MondaySmart. They can now synthesize what would have taken hours of meetings and shuffling through lots of financial reports into a succinct AI-powered dashboard and so much more in terms of inventory management and merchandising assortment.”
