Markus Pfründer
Markus Pfrunder is the Vice President of Client Success and Head of Central Europe at Impact Analytics, bringing over 20 years of experience in driving digital, data, and analytics transformation across the retail sector.
Before joining Impact Analytics, Markus served as Vice President at Capgemini Invent, leading digital transformation initiatives for major retail clients. He previously held senior leadership roles at NielsenIQ (Precima) and METRO AG, where he drove large-scale technology and data modernization programs.
Markus has deep expertise in demand forecasting, assortment, allocation, pricing, and analytics, as well as in AI, GenAI, Agentic AI, and cloud technologies. He has built and led global centers of excellence in advanced analytics, managing multi-country teams across Europe and Asia.
Recognized as a trusted partner to C-level retail executives across Europe, Markus has a proven record of leading client relationships, business growth, and large-scale IT and data transformations that deliver measurable results.
Recognized as a trusted advisor to C-suite retail executives across Europe, Markus has a proven track record of delivering measurable business impact through data-driven decision-making and operational transformation. At Impact Analytics, he leads client success and growth in Central Europe, helping retailers harness AI-native innovation to unlock value and performance at scale.
Markus Pfründer
Trusted by Leading Companies
In our clients’ own words
“Our partnership with Impact Analytics and the AI tools that we have at our disposal now really make possible the kind of leapfrogging of capabilities that we want.”
“We landed on Impact Analytics for 3 core reasons: culture, technology, and an intuitive interface that was easy to adopt.”
“We look forward to arming our internal teams with better, more efficient ways to process data, like MondaySmart. They can now synthesize what would have taken hours of meetings and shuffling through lots of financial reports into a succinct AI-powered dashboard and so much more in terms of inventory management and merchandising assortment.”
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