Mahender Reddy
Mahender Chintaparthi is a seasoned Retail Technology and Transformation Leader with over 25 years of experience driving large-scale digital innovation, ERP implementations, and enterprise solution architecture across global retail organizations. His career reflects a deep commitment to transforming retail planning and merchandising operations, enabling organizations to connect strategic vision with on-ground execution through technology-driven solutions.
Mahender currently serves as Director of Implementation at Impact Analytics, where he leads complex product deployments and empowers sales, pre-sales, and delivery teams to scale advanced analytics and AI-driven SaaS solutions for global retailers. Prior to this, he was Principal Consultant at Fractal, leading retail merchandising competence initiatives to enhance client acquisition strategies and drive project success.
Previously, Mahender spent over five years as Head of Applications (Retail Planning & Business Intelligence) at Landmark Group, where he spearheaded the digital transformation of retail planning functions for multiple large-format retail chains, including Lifestyle, Max, HomeCenter, and EasyBuy. He has also led Oracle Retail Planning Practice (Oracle Retail Predictive Application Server (RPAS)) at Logic Information Systems, implementing merchandise financial planning, assortment planning, and demand forecasting solutions for clients such as Myntra and The Good Guys (Australia).
Earlier in his career, Mahender held consulting and leadership roles at IBM, Oracle, Satyam, and Tata Infotech, delivering transformational retail solutions to companies like Arvind Brands, Madura F&L, Belk, Circuit City, Raymonds, and Shoppers Direct.
Renowned for his expertise in retail merchandise planning and execution, Mahender integrates business strategy, process design, and technology enablement to deliver measurable value. His global experience and deep functional knowledge make him a trusted partner in driving retail transformation journeys across diverse markets.
Mahender Reddy
Trusted by Leading Companies
In our clients’ own words
“Our partnership with Impact Analytics and the AI tools that we have at our disposal now really make possible the kind of leapfrogging of capabilities that we want.”
“We landed on Impact Analytics for 3 core reasons: culture, technology, and an intuitive interface that was easy to adopt.”
“We look forward to arming our internal teams with better, more efficient ways to process data, like MondaySmart. They can now synthesize what would have taken hours of meetings and shuffling through lots of financial reports into a succinct AI-powered dashboard and so much more in terms of inventory management and merchandising assortment.”
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