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VP Product & PreSales

Jeff Shelton

Jeff Shelton is the Vice President of Product and PreSales at Impact Analytics, joining the company in 2023.  Jeff leverages > 25 years of experience in retail & supply chain (>15 years working for Retailers and >10 years in software)  to envision how technology can enable better decisions and more efficient processes. His expertise spans retail merchandising and supply chain, artificial intelligence, machine learning, demand forecasting, merchandise planning, and price optimization.

Before joining Impact Analytics, Jeff held leadership roles at Blue Yonder, American Eagle Outfitters, Belk, and May Company. At Blue Yonder, he led North American PreSales for the Retail Planning practice, consulting with retail and wholesale companies globally. At American Eagle Outfitters he led Merchandise Planning & Allocation for the Women’s business before leading business process and technology featuring a multi-year transformation with various 3rd party software solutions and an extensive Organization Change Management program.  

Jeff’s early career was as a Merchant where he was a footwear buyer for Belk after starting out at May Department Stores (Kaufman’s) as a graduate of May’s executive training program.  

Jeff's passion for leveraging technology to drive business outcomes is evident in his commitment to product vision and strategy, product roadmap development, and product management. His leadership at Impact Analytics continues to foster innovation and efficiency, ensuring the company remains at the forefront of the retail and supply chain industries.

VP Product & PreSales

Jeff Shelton

Past Experience

Trusted by Leading Companies

In our clients’ own words

“Our partnership with Impact Analytics and the AI tools that we have at our disposal now really make possible the kind of leapfrogging of capabilities that we want.”
“We landed on Impact Analytics for 3 core reasons: culture, technology, and an intuitive interface that was easy to adopt.”
“We look forward to arming our internal teams with better, more efficient ways to process data, like MondaySmart. They can now synthesize what would have taken hours of meetings and shuffling through lots of financial reports into a succinct AI-powered dashboard and so much more in terms of inventory management and merchandising assortment.”

It’s Time to Think Differently

Let Impact Analytics hone your instincts with data-driven clarity. Discover how Agentic AI gives leaders more time to focus on strategy and creativity with streamlined workflows and agent support that drive enterprise value.
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It’s Time to Think Differently

Let Impact Analytics hone your instincts with data-driven clarity. Discover how Agentic AI gives leaders more time to focus on strategy and creativity with streamlined workflows and agent support that drive enterprise value.
Contact Us
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