Brittany Berg
Brittany joined Impact Analytics as the Senior Vice President of Global Presales and Product, bringing a combined 19 years of experience in retail and software, with a focus on AI and ML applications in retail decision-making. She is the author of “Style & Statistics: The Art of Retail Analytics” and has held leadership positions at Oracle, SAS, Bealls Inc., and Forever 21. Brittany’s extensive background in both retail and technology equips her with a unique perspective and the ability to bridge the gap between data science and practical retail applications.
She excels in data-driven decision-making, identifying process deficiencies, and understanding the impact of operations, enabling rapid operational turnarounds with scalable infrastructure. Her strategic approach to leveraging advanced analytics has consistently driven significant improvements in efficiency and profitability for the organizations she has served.
Prior to her technology-focused roles, Brittany spent ten years specializing in merchandising and digital transformation in the retail sector, providing a fresh perspective on customer and user experience. Her work has involved spearheading numerous digital initiatives that have transformed traditional retail operations, enhancing both online and in-store experiences for consumers. This blend of hands-on retail experience and advanced technological insight allows her to create solutions that are both innovative and grounded in real-world applicability.
Brittany's expertise and leadership have consistently driven growth and efficiency in the organizations she has served. She is passionate about solving complex retail challenges through innovative solutions and fostering a collaborative environment.
Brittany Berg
Trusted by Leading Companies
In our clients’ own words
“Our partnership with Impact Analytics and the AI tools that we have at our disposal now really make possible the kind of leapfrogging of capabilities that we want.”
“We landed on Impact Analytics for 3 core reasons: culture, technology, and an intuitive interface that was easy to adopt.”
“We look forward to arming our internal teams with better, more efficient ways to process data, like MondaySmart. They can now synthesize what would have taken hours of meetings and shuffling through lots of financial reports into a succinct AI-powered dashboard and so much more in terms of inventory management and merchandising assortment.”
