Strategic Breadth: A Data-Backed Analysis of Prime Day 2025

Amazon took a far more calculated approach to Prime Day 2025. Instead of discounting at scale, it reduced breadth, deepened selectively, and prioritized categories where pricing could drive results without eroding margin. Every move reflected a shift toward control, driven by tariff-related cost pressure, shifting demand, and inventory exposure.

This report breaks down how that strategy unfolded across 13 key categories, what changed from 2024, and why this new playbook matters for Q4. Use these insights to sharpen your pricing and promotion plans before the next wave of discounting begins.

What You’ll Uncover

• Where Amazon cut back, and where it deepened the discounts
• The categories that saw the most dramatic strategy shifts
• How 2025 diverged from 2024’s scale-first playbook
• Why the smartest Q4 strategies start with surgical precision